@TwitterGhana Launch

Twitter’s first Sub-Saharan African launch was the @TwitterGhana handle. The launch included a partnership with Afrochella. My role in the campaign was to build a relationship with the Ghanaian community through Music. I activated a Space with Stonebwoy, where he discussed his role in Music and his excitement for the festival season in Ghana, published live coverage of Afrochella, and worked with the Partners team to secure video drops from talent featured in the main concert.