13 Days of Taylor Swift

13 Days of Taylor Swift was a celebratory editorial activation that led up to the release of Midnights. The Swifties are such a robust fan base on Twitter that we decided to highlight their best Tweets about Taylor Swift and her impact on their lives. 13 is Taylor's self-proclaimed lucky number and the day of her birthday (12/13/1989) - so we built the rollout around this Swiftie fun fact:

• 13 Swiftie's featured profile flips (custom avi, bio, + header)

• 13 Replies to the Swifties featured in the headers

• 13 Swiftie-esque Tweets