Exclusive Content: Voice Tweets

The first @TwitterMusic Voice Tweet featured Mariah Carey. We wanted to bring in the holiday cheer with the Queen of Christmas. Here is what she had to say to the Lambs and @TwitterMusic besties:

We elevated our besties' Twitter experience by launching an exclusive audio play-by-play of new albums via Voice Tweets on @TwitterMusic. Each Voice Tweet dives into a background story about each song. Along with the Voice Tweets, the campaign included a profile flip (custom avi, header, and bio) and a hashmoji. The premiere audio storytelling features the Martin Scorsese of Rap, aka Pusha T, for his album "It's Almost Dry." Followed by releases from—

• Megan Thee Stallion - TRAUMAZINE

• Demi Lovato - Holy Fvck

• Rina Sawayama - Hold The Girl